JL identity standards · 2026

Jeremy Lederer

Strategic authority for a wealth and tax strategist, CPA, author, host, and founder.

Identity

Jeremy’s full name always leads. The interlocking JL monogram is the supporting signature, built from decisive letterforms and the diagonal line of forward movement. XIT CPA appears only as an endorsement.

Palette

Typography

Sora — strategic headlines and identity

IBM Plex Sans — clarity, navigation, and information

Awards

Award gold is reserved for the supported 10-year milestone, Top 20 CPA Tax Advisory in America recognition, and Inc. 5000 distinction. Do not invent dates or issuing organizations.

Voice

Direct, rigorous, calm, educational, and specific. Lead with a fresh perspective, explain the mechanism, and end with implementation. Never imply guaranteed tax outcomes or manufacture urgency.

Photography

Sharp portraits, true-to-life skin tones, deep navy framing, angular crops, and controlled contrast. Avoid generic office imagery and decorative effects.